Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,251 inspiring examples.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 326,170 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 326,170 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,251 cutting edge ideas.

Age-Simulating Suits

Barclays' Age Suit Makes You Walk a Mile in an Elderly’s Shoes

— February 12, 2014 — Art & Design
According to a research by UK bank Barclays, there are 4.3 million people over the age of 65 who are feeling disconnected from their own country because of the various accessibility issues that comes with age, and as part of an experiment to better understand some accessibility issues elderly people face on a day to day basis, Barclays has created an Age Suit.

The bank wanted to find a way to put young people in the shoes of the elderly and help the young generation understand what being old feels like. Barclays made an ‘Aging Suit’ tailored to recreate the physical hardships and mobility issues that may come with age.

The suit offers a great insight into what it’s like to do simple, everyday activities with restrictions. The heavy suit is lined with weights and also sends electric pulses to your fingers to replicate arthritis. There are even goggles to imitate deteriorating eyesight that is slightly yellow and blurred, making it hard to see through. With added weights attached to the ankles and sound restrictions, to slow down movement and making it even harder to discern what is going on around you.
5
Score
Popularity
Activity
Freshness