While there are plenty of agave syrups, stevia products and monk fruit sweeteners that are sold as standalone substitutes for refined sugar, AgaveFIVE from Madhava takes the form of a blend made of organic stevia, monk fruit and organic agave.
Madhava Organic AgaveFIVE is a five-calorie sweetener that is 100% natural, low-glycemic, as well as free from chemicals, additives and preservatives. To help consumers better understand the effort required to burn just five calories, the brand notes that it is about equivalent to "one minute in your favorite yoga pose, or a one minute power walk."
On its website, Madhava also suggests a number of recipes that its low-calorie agave syrup sweetener may be used in, including everything from alcoholic cocktails and blueberry snack bars to smoothies and refreshing fruit popsicles.
Key Themes Behind This Trend
- Blended Agave Syrups
- Opportunity for creating innovative and healthier sweeteners by blending agave, monk fruit, and stevia.
- Organic Sweeteners
- Disruptive potential in the market for natural and chemical-free sweeteners like Madhava's Organic AgaveFIVE.
- Low-calorie Alternatives
- Demand for low-calorie sweeteners that are also natural and free from additives and preservatives as seen in Madhava's AgaveFIVE.
Where This Applies
- Food & Beverage
- Potential for growth in the market for healthier sweeteners and alternatives to refined sugar.
- Health & Wellness
- Opportunity for companies to tap into the increasing demand for natural, low-calorie sweeteners that promote a healthier lifestyle.
- Recipe Development
- Market for creating new recipes and food products using innovative sweeteners like Madhava's AgaveFIVE.
