AG Jeans, a brand that's based in California, took to the streets of downtown New York for its Fall 2016 campaign.
Male models are captured against graffiti-covered backdrops in each of the images, working to highlight the laid-back urban consumers that AG Jeans hopes to appeal to. In addition, the brand's use of such vibrant scenes instantly liken it to the iconic city and make for eye-catching images that attract the attention of prospective consumers well.
Throughout the campaign, models sport denim styles that range from rugged to refined, as well as a few other menswear staples that tie it all together. Offerings of this variety include a pair of military green cargos, some gray jogger pants and flannel button-ups.
Why This Trend Is Growing
- Graffiti Street Fashion
- Opportunity for brands to incorporate urban street art in their fashion campaigns and appeal to the laid-back urban consumers.
- Iconic City Branding
- Opportunity for brands to use vibrant scenes of iconic cities as backdrops in their campaigns to create eye-catching images that attract consumer attention.
- Versatile Denim Styles
- Opportunity for brands to offer a variety of denim styles ranging from rugged to refined, providing options for different consumer preferences.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage graffiti street fashion trends and versatile denim styles to create disruptive campaigns that resonate with urban consumers.
- Advertising
- Advertising agencies can explore the use of iconic city backdrops in campaigns to create visually appealing and attention-grabbing advertisements.
- Photography
- Photographers specializing in fashion photography can incorporate graffiti-covered streets and vibrant urban scenes to capture captivating images for brands.
