During Afternoon Tea Week, Virgin Atlantic announced the launch of Afternoon Tea-quila, a Mexican-inspired afternoon tea experience with a lively twist. Backed by research that found 71% of Brits would choose Mexico as a top travel destination because of its vibrant food culture, Virgin Atlantic put together a spicy spin on tradition, celebrating its new route to Cancun.
On the menu designed by Virgin Hotels London-Shoreditch Chef, Barry Vera, guests are treated to a mashup of quintessential Mexican and British fare. While the theatrical Earl-garita boosts earl grey with fiery chilli lime perfume, the Strawburrito lives up to its name as a strawberry burrito filled with lemon balm creme fraiche and dulce de leche.
The Afternoon Tea-quila experience is available for a limited time in August at Virgin Hotels London-Shoreditch.
What's Driving This Trend
- Cultural Fusion Experiences
- Afternoon Tea-quila represents a growing trend of blending cultural experiences, offering a unique twist on traditional concepts by merging British afternoon tea with Mexican flavors.
- Destination-inspired Offerings
- Businesses are increasingly creating special products and services inspired by popular travel destinations, like Cancun, to attract culturally curious consumers.
- Theatrical Food and Drink
- The rise of experiential dining, such as the Earl-garita with its fiery chili lime perfume, taps into consumer demand for theatrical and multisensory food and beverage experiences.
Who This Affects Most
- Travel and Hospitality
- Airlines and hotels experimenting with themed experiences, like Virgin Atlantic's Afternoon Tea-quila, drive innovation by creating unique travel-related offerings.
- Food and Beverage
- The food and beverage industry is capitalizing on global culinary inspirations, as seen in the merger of Mexican and British cuisines to create distinctive new products.
- Event Planning and Catering
- Event planners and caterers capitalize on themed cultural events to offer an immersive experience, blending diverse culinary traditions to captivate attendees' interest.
