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Disco Tennis Is The New Disco Bowling

 - Apr 13, 2007   Updated: Jun 21 2011
References: sonyericsson & adverblog
Do you like disco bowling with UV-lights? Reflective balls and loud music? Well, here's the tennis version!

Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.

There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.

Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.