Do you like disco bowling with UV-lights? Reflective balls and loud music? Well, here's the tennis version!
Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.
There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.
Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.
Key Themes Behind This Trend
- Night Tennis Party Trend
- An innovative concept that combines technology, sports, and partying to create a unique experience for consumers.
- Disco Sports Trend
- A new trend where traditional sports activities, such as tennis and bowling, are combined with disco elements to create an entertaining and engaging experience.
- Uv-light Experience Trend
- A trend where UV-lights are used to create a unique and visually appealing experience for consumers.
Where This Applies
- Sports and Entertainment Industry
- Opportunities for sports and entertainment companies to innovate and create new and exciting experiences for consumers using technology and unique concepts.
- Uv-light Industry
- Opportunities for the UV-light industry to expand beyond traditional uses such as germicidal applications and into entertainment and experiential industries.
- Event Planning Industry
- Opportunities for event planning companies to incorporate innovative and unique concepts, such as disco sports and UV-light experiences, into their offerings to attract and retain clients.
