Do you like disco bowling with UV-lights? Reflective balls and loud music? Well, here's the tennis version!
Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.
There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.
Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.
Disco Tennis is the New Disco Bowling
More Stats +/-
Experiential Cosmetic Stores
Top 100 Drinking Trends in August
Top 30 Retail Ideas in August
Submissive Modern Architectural Arrangements
Convertible Camping Tents
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.