The California-based lifestyle brand, AFRM, recently announced the launch of a size-inclusive collaboration with Nordstrom – just in time for the spring season. The collection includes AFRM's iconic mesh and statement prints as well as new midi dress silhouettes, crochet sweaters, and bodysuits.
“The foundation of our brand is built on affirming oneself. In this collection, we advocate for everyone to love themselves and their uniqueness, celebrating our individuality,” says Camille Bergher, AFRM’s Creative Director.
The collection drops on Friday, March 12th, and will be available online via both brand's official websites as well as select Nordstrom stores. The new capsule is offered in extended sizes – which ranges from XS to 3X – with prices starting at $45.
Image Credit: AFRM, Nordstrom
Key Themes Behind This Trend
- Size-inclusivity in Fashion
- Opportunity for fashion brands to cater to a wider range of body sizes and promote body positivity.
- Collaborative Fashion Collections
- Opportunity for brands to team up and create unique fashion collections, with the potential to reach new audiences.
- Online Shopping Experience
- Opportunity for brands to improve their online shopping experience and make it more accessible to a wider range of customers.
Where This Applies
- Fashion and Apparel
- Opportunity for fashion brands to expand their size range and collaborate with other brands for innovative collections.
- Retail
- Opportunity for retailers to improve their online shopping experience and accessibility for customers with different needs.
- Body Positivity / Self-love
- Opportunity for industries to promote body positivity and self-love movements through their products and marketing strategies.
