As the world continues to get smaller, people are appreciating different parts of the world in an infinite sort of way, yet Africa by Darran Rees, a photographer based in London, United Kingdom, shows that some places still remain under the radar for travellers, artists and more. With his stunning portraits in mind, it becomes almost ludicrous that they would be.
Concentrating on Rwanda, Tanzania, Uganda and the Democratic Republic of the Congo in particular, Africa by Darran Rees was commissioned by the Fair Trade organisation, Coffee Direct and Tea Direct. Rees writes, "The motion portraits represent transcience and 'passing-by' as a metaphor for the lack of time usually afforded to this great continent and it's peoples." They are visually striking.
Key Themes Behind This Trend
- Sustainable Tourism
- An increasing interest in underexplored places like Rwanda, Tanzania, Uganda, and the Democratic Republic of the Congo presents disruptive innovation opportunities for sustainable tourism initiatives.
- Ethical Brands
- The commissioning of Africa by Darran Rees by Fair Trade organizations highlights the growing demand for ethically-produced products, creating opportunities for businesses to develop ethical brands.
- Visual Storytelling
- The visually striking motion portraits by Darran Rees demonstrate the potential for new forms of visual storytelling that capture the essence of underrepresented cultures and communities.
Where This Applies
- Travel and Hospitality
- The rise of interest in underexplored African countries presents disruptive innovation opportunities for the travel and hospitality industry to develop unique experiences and eco-friendly accommodations.
- Fair Trade
- The collaboration between Darran Rees, Coffee Direct, and Tea Direct showcases the potential for disruptive innovation in the fair trade industry, encouraging more businesses to adopt ethical and sustainable practices.
- Art and Photography
- The captivating portraits of Africa by Darran Rees demonstrate the potential for disruption in the art and photography industry through the exploration of underrepresented cultures and visual storytelling techniques.
