'VOLT Camera,' a technology company that's based in Vancouver, British Columbia, aims to create great products that are accessible to everyone -- one of its latest being an affordable camera titled the 'VOLT X' that's able to capture energetic scenes with ease.
Although a fraction of the price of its competitors, the device has similar features to those used by professional action photographers. This includes the ability to record video in "full 4K Ultra-High Definition," a 16 mega pixel sensor and a wide angle view that captures 171 degrees.
In order to bring the affordable cameras to consumers, the company is seeking funding on Kickstarter so that it doesn't have to venture into pricey major retail distribution efforts. In doing so, VOLT Camera is looking to cut out the middle man so that it can cut down on its own costs, meaning that it's still able to profit without hurting the pockets of consumers.
Why This Trend Is Growing
- Affordable Action Cameras
- The trend of affordable action cameras is disrupting the camera industry by making professional-quality cameras accessible to more consumers.
- Crowdfunding for Product Development
- The trend of using crowdfunding platforms like Kickstarter for product development is disrupting traditional retail distribution channels and allowing companies to bring innovative products directly to consumers.
- Competing on Price and Features
- The trend of offering similar features to competitors at a fraction of the price is disrupting industries by creating a more competitive landscape and making high-quality products accessible to more consumers.
Industries Being Reshaped
- Camera Manufacturing
- The camera manufacturing industry can take advantage of the trend of affordable action cameras by incorporating similar features at lower prices to appeal to a wider audience.
- Crowdfunding Platforms
- The crowdfunding platform industry can take advantage of the trend of using their platforms for product development by offering more incentives and support for companies seeking to bring innovative products to market.
- Retail Distribution
- The retail distribution industry can take advantage of the trend of companies cutting out the middle man by offering their own crowdfunding or direct-to-consumer options.
