Podiatric Promotions That Put Their Best Foot Forward

 - Jan 18, 2010
References: adpunch.org & ibelieveinadv
Now that the McCann Erickson Advertising Agency has launched its latest series of foot-related ads, podiatrists won’t be able to use lame excuses for new drop in patients. The generic foot ads use visual depictions of common idiomatic expressions: A foot in the mouth, having cold feet, and two left feet are all shown.

The eye-catching ads won’t be tripped up by unrelated copy. They leave a lot of white space so the messages can be customized to fit the end user's needs.

Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling