WebpageFX's Advertising Infographic Explores How We Come to Buy THings
Alyson Wyers — August 6, 2015 — Marketing
References: webpagefx & designtaxi
This advertising infographic breaks down how ads actually work. From WebpageFX, 'How Advertising Makes Us Buy' explores how stores and advertisers are focused on the singular goal of selling us things.
According to the advertising infographic, advertisers try to make poor people feel rich using four tactics: emotional responses, targeted insecurities, instincts and planning. The chart breaks down each of these approaches and also encourages consumers to read between the lines and know when they are being sold to.
Tapping into emotional response is about getting people to make decisions unconsciously and without using logic. Targeting insecurities can happen through photoshop, loss aversion or fear. Instinct is about shiny things and instant gratification. Planning depends on the industry and the product they are selling.
According to the advertising infographic, advertisers try to make poor people feel rich using four tactics: emotional responses, targeted insecurities, instincts and planning. The chart breaks down each of these approaches and also encourages consumers to read between the lines and know when they are being sold to.
Tapping into emotional response is about getting people to make decisions unconsciously and without using logic. Targeting insecurities can happen through photoshop, loss aversion or fear. Instinct is about shiny things and instant gratification. Planning depends on the industry and the product they are selling.
Trend Themes
1. Emotional Response Messaging - Advertisers are making efforts to tap into the unconscious minds of potential customers, creating opportunities for the development of messaging strategies that elicit emotional responses.
2. Insecurities Targeting - Targeted messaging is causing an increase in the insecurities of potential customers, creating opportunities for the development of products and services that address these insecurities.
3. Instant Gratification - Advertisers are using instant gratification tactics to drive sales, creating opportunities for the development of products and services that provide instant satisfaction.
Industry Implications
1. Marketing - Marketing professionals can use these tactics to become more effective at reaching their target audience and driving sales.
2. Psychology - Psychologists can study these tactics to better understand the effects of advertising on consumer behavior and mental health.
3. Retail - Retail businesses can use these tactics to optimize their merchandising strategies and increase sales.
5.5
Score
Popularity
Activity
Freshness
