American Dad Fights Family Guy to Promote DVD Release

 - Apr 28, 2006   Updated: May 10 2011
References: americandadvsfamilyguy & adrants
Fuel Industries has creates an Advergame of American Dad vs. Family Guy to help launch the American Dad DVD. The use of advergames is an excellent example of viral marketing.

"Special moves include Peter lighting his farts on fire and vomitting, Lois decaptitating people, and Roger bitch-slaps people." - Ad Rants

Implications - With businesses competing for consumers, more and more creative methods have been used to attract attention. Outside of funny commercials and vibrant print ads, viral marketing has become a popular choice. It arouses a sense of curiosity and it often calls consumers to be interactive which helps connect the two together. This movement provides a whole new strategy which can allow companies to reach a wide audience in various creative mediums.