Therapeutic Haircare Duos

PURA D’OR Has Developed a Two-Product Advanced Therapy System

PURA D’OR's Advanced Therapy System is a two-product hair care system, consisting of a shampoo and conditioner. This regimen is marketed for its potential to address the appearance of hair thinning.

PURA D’OR's Advanced Therapy System offers a concentrated blend that incorporates a range of plant-derived ingredients, including nettle extract, pumpkin seed, black cumin seed oil, argan oil, and tea tree oil. The products are based on aloe vera and are characterized as being gentle, suitable for daily use and color-treated hair, and free from animal products and allergens. At its core, the Advanced Therapy System reduces breakage, cleanses the scalp of residue, and improves hydration, thereby contributing to the visual impression of more voluminous and robust hair.

People who have sensitive skin or are interested in products with ethical claims may be drawn to PURA D'OR's vegan, hypoallergenic, and cruelty-free assurances.

Image Credit: PURA D’OR

Plant-based Haircare Ingredients
Harnessing the power of plant-derived components like argan oil and tea tree oil highlights the shift towards natural and sustainable beauty solutions.
Sensitive-skin Haircare Products
Creating products that cater to sensitive skin with hypoallergenic formulations aligns with increasing consumer awareness and demand for gentle personal care.
Vegan Haircare Solutions
The rise of vegan haircare systems, free from animal products, addresses the growing consumer preference for ethical and cruelty-free beauty options.

Sectors Adopting This

Natural Beauty Products
The infusion of plant extracts in haircare promotes the appeal of eco-friendly and organic beauty alternatives.
Ethical Personal Care
Vegan and cruelty-free certifications in haircare products resonate with an audience that values ethical and responsible consumption.
Allergen-free Cosmetics
Innovative allergen-free formulations cater to consumers seeking products that minimize the risk of skin irritations and allergic reactions.
SCORE
8.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 92%
Freshness 64%