The Adult Garigari-kun Rice Soda ice pops are being launched in Japan as a frozen treat for consumers to try out as a way to beat the heat in a decidedly less sweet way. The ice pop features a rice flavor that's mild and mellow with a refreshing soda profile that's perfect for adult consumers to enjoy who might be looking for an alternative to ultra-sweet alternatives. The product has 2% of the rice in the recipe grown in Japan and is branded with rice cultivation cartoon imagery to further drive home the flavor of the treat.
The Adult Garigari-kun Rice Soda ice pops are being launched April 11, 2023 when shoppers can pick them up for 119 yen (~$0.91).
Image Credit: PR Times
What's Driving This Trend
- Mild Frozen Treats
- Opportunity for brands to develop adult-oriented, mild-flavored frozen treats as an alternative to ultra-sweet options.
- Rice-based Products
- Opportunity for companies to incorporate rice into new and unique food and drink products, particularly in the frozen treat and snack industries.
- Alternative Sweeteners
- Opportunity for brands to experiment with alternative sweeteners to cater to consumers who are looking for less sugary options.
Who This Affects Most
- Frozen Treats
- Incorporating unique flavors and mild tastes in frozen treats presents an opportunity for market differentiation.
- Snack Foods
- The use of rice in snacks presents an opportunity to create products with unique textures and flavors that appeal to health-conscious consumers.
- Beverages
- Incorporating rice flavors and alternative sweeteners in drinks presents an opportunity for differentiation and catering to a wider range of palates.
