There is nothing cool about foot fungus, but if any advertising agency could change your mind, it would probably be Saatchi & Saatchi. In this ad from Switzerland, they shatter and shred shoes to promote Lamisil, a product used to treat infections that attacks finger and toenails.
The motto of the campaign is located on the lower right corner of their ads and reads, â€œFor feet you won't want to hide.â€ Brilliant!
Implications - Many topics can often be awkward and unpleasant to discuss, such as a medical condition. But by presenting a product for something like a foot fungus in a visually appealing and fashionable way, businesses are able to break down the barrier of socially acceptable conversation topics and make their product more approachable and appealing to consumers.