There have been dozens of ads for Toyota that have been created over the years, and some of the newest and most intriguing ones can be found on The Weather Channel app and Weather.com.
These all-new "cognitive ads" allow consumers to engage directly with IBM Watson in order to discover more about the Toyota Prius Prime. With each interaction, Watson gets smarter and is able to offer greater insights and information to prospective customers. As the ads make the most of machine learning and an ability to understand natural language, each user's conversation is completely customized based on the questions and responses they provide.
Previously, Toyota has also experimented with the use of IBM Watson for advertising in a campaign developed with Saatchi LA, which involved generating hundreds of unique ads with the artificial intelligent technology.