I have mixed feelings about this ad for France ADOT which encourages people to make the organ donor pledge. I do fully support the message and I think the art direction is very witty, telling you that "You can be a hero after you die" by showing a young guy on the pavement assuming the flying Superman position after dying in a car accident with the blood oozing from his head.
And yet, that is exactly where my apprehension stems from: the glorification of the death, or making it look "cool" by capitalizing on the popular super hero notion in such a tragic situation where a young person in his early 20s just lost his life.
The ad was created by CLM BBDO, Boulogne Billancourt, France with creative directors Gilles Fichteberg, Jean-FranÃ§ois Sacco, art director Lucie Vallotton and photographed by CÃ©dric Delsault.
What do you think, do you agree with their art direction?
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