adidas Football unveils its latest line of adizero 5-Star 7.0 cleats inspired by emojis and the series is entitled the 'adiMoji' pack. The captivating cleat collection strives to send a message on the soccer field, expressed through the seven emoji-themed footwear iterations. The adiMoji series is comprised of 'fire,' 'ice,' 'oil,' 'money,' '100,' 'the goat,' and Snoop Dogg's 'money bag' emojis. Each shoe boasts a repetitive patterning of the respective emojis all over the upper.
The new adidas 5-Star 7.0 cleats are light in weight and flexible due to its SPRINTSKIN upper material. The shoes also have the label's electroplated SPRINTFRAME with calculated placements of SPRINTSTUDS located for ultimate rotational transaction. The most notable pair of cleats from the collection is undoubtedly Snoop Dogg's money bag cleats, representing the rapper's admiration of glamour and glitz with shining gold plates and a winged dollar sign lace jewel accent. Each shoe is priced at $130 USD each and available starting March 14.
Why This Trend Is Growing
- Emoji-inspired Footwear
- There is an opportunity for brands to create emoji-inspired footwear that resonates with consumers who enjoy expressing themselves through emojis.
- Adaptive Upper Materials
- Brands can explore the use of lightweight and flexible upper materials like SPRINTSKIN to create footwear that enhances agility and performance in sports.
- Celebrity Collaboration Cleats
- Brands can collaborate with celebrities to create limited edition cleats that cater to specific fan bases and add a sense of exclusivity to their product line.
Industries Being Reshaped
- Sports Apparel
- Sports apparel companies can incorporate emoji-design elements into their product lines to appeal to younger generations who enjoy using emojis as a form of self-expression.
- Footwear Manufacturing
- Footwear manufacturers can experiment with innovative upper materials, such as SPRINTSKIN, to create lightweight and flexible shoes that offer enhanced performance benefits.
- Celebrity Collaborations
- Brands can partner with celebrities to create limited edition cleats that cater to their fan bases, creating a new market segment within the sports footwear industry.
