The Adidas Y-3 SS 2012 campaign video resonates a heavily darkened mood. The emotional weight of the film differentiates the collection from the rest of the Adidas and Y-3 brand. The clothing boasts more intricate design and structuring, leaning towards sheers, piping and contemporary patterns. The line is entitled 'The Precipice,' channeling the determination and ambition needed to confront a challenge. While the clothing is more elegant, it is still functional and athletically based.
Directed by Collier Schorr, the video is set in an eerie and barren urbanscape. The narrative is somewhat reminiscent of a Sylvia Plath poem, seeming hopeless while maintaining a popular tone. Models Valerija Kelava and Harry Goodwins star as the tortured couple trapped inside this white-washed apartment.
The The Adidas Y-3 SS 2012 film is an experimental and memorable vision for athletic wear.