Reinvented Sporty Capsules

The Limited Edition adidas Spezial Pre-Spring 22 Capsule Launches Soon

The adidas Spezial Pre-Spring 2022 collection is on its way after much anticipation. Since its inception in 2016, the Spezial line has garnered a loyal following. It is a line committed to updating and reworking adidas garments and footwear of former years under Gary Aspden's keen design eye.

This year, Aspden reinterprets military aesthetics and outerwear detailing through the Spezial lens. The collection includes the Barrowland Jacket that draws inspiration from the classic Horwich anorak from the Spring/Summer 2017 collection. Another noteworthy piece of outerwear is the rain-proof Trongate Jacket, equipped with a multi-pocket chest.

The collection will drop on February 3rd, 2022, and also includes six styles of footwear, including reinterpreted and winterized shoe options.

Image Credit: adidas

Reinterpreted Military Aesthetics
The use of military aesthetics and outerwear detailing presents an opportunity for fashion and outdoor brands to incorporate these elements into their designs.
Winterized Footwear
The release of winterized shoe options showcases an opportunity for outdoor gear and footwear brands to expand their inventory and cater to cold weather activities.
Updated Retro Fashion
The Spezial line's commitment to updating and reworking adidas garments and footwear of former years presents an opportunity for vintage and retro fashion brands to incorporate modern design elements into their pieces.

Industries Being Reshaped

Fashion
The trend of reinterpreting military aesthetics and outerwear detailing presents an opportunity for fashion brands to tap into outdoor and utilitarian fashion styles.
Outdoor Gear
The release of winterized shoe options presents an opportunity for outdoor gear and footwear brands to expand their inventory and cater to cold weather activities.
Vintage/retro Fashion
The Spezial line's commitment to updating and reworking adidas garments and footwear of former years presents an opportunity and demand for vintage and retro fashion brands to incorporate modern design elements into their pieces.
SCORE
5.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 66%
Freshness 11%