Earlier this month, the adidas Originals SPEZIAL collection made its debut and the offerings are characterized as striking the right balance between brand heritage and performance. The capsule extended in both the apparel and footwear categories. The Belthorn anorak and the Rossendale parka are two noteworthy outerwear staples that blend style-minded design and modern, tech-focused fabrics. In addition, the Fall/Winter 2019 offerings also spotlight a water-resistant liner vest that can accompany the anorak should one need some extra warmth.
In addition to the outerwear, the adidas Originals SPEZIAL range also calls attention to the SL80 SPZL silhouette in a navy/gold colorway, the winter-specific Winterhill SPZL in adi-tex footwear, as well as the premium leather Hoddlesden SPZL and the Blackburn SPZL.
Photo Credits: adidas Originals
Why This Trend Is Growing
- British-informed Streetwear
- Opportunities for blending style-minded design and modern tech-focused fabrics for an upscale streetwear line.
- Performance Heritage
- Opportunities for creating products with a balance between brand heritage and high-performance qualities.
- Winter-specific Apparel
- Opportunities for developing winter-specific and weather-resistant apparel and footwear.
Industries Being Reshaped
- Apparel
- The apparel industry can take inspiration from the adidas Originals SPEZIAL collection in creating clothing that balances heritage and performance features.
- Footwear
- The footwear industry can look to the adidas Originals SPEZIAL collection in developing winter-specific footwear and premium leather shoes.
- Streetwear
- The adidas Originals SPEZIAL collection can inspire the streetwear industry to create upscale lines that use tech-focused fabrics and high-performance materials.
