This adidas Originals editorial was formulated in celebration of Dubai's premier footwear event.
In order to tribute this, UK grime artist Stormzy poses in the brand's clothing -- helping to attract more attention to the apparel by using his influence. With the rapper standing well over six feet tall, he makes for an imposing muse who is instantly recognized by fans. The urban setting he's shown in makes the images in the adidas Original editorial even more captivating, as the photographer Jaime Kendrick takes advantage of the moody lighting of a sunset.
Throughout, Stormzy sports apparel from the adidas Originals 'Hu' collection, which carries a global theme and was made in collaboration with Pharrell Williams.