The Adidas Originals Blue Label Line Branches into High Fashion
Alex Scott — February 22, 2010 — Fashion
Whenever I think of Adidas I picture white running shoes and jogging apparel. I certainly do not picture designer fashion. The Adidas Originals Blue Label line has ventured beyond the norm for the company and is exploring more trendy looks.
In the ads pictured here the Adidas Originals Blue Label line looks more like a spread from a Marc Jacobs shoot than it does a collection from this sportswear conglomerate. It is smart what they are trying to do though; they know damn well they have conquered the fitness and sporting world so it's about time they dominate the high fashion world, too.
In the ads pictured here the Adidas Originals Blue Label line looks more like a spread from a Marc Jacobs shoot than it does a collection from this sportswear conglomerate. It is smart what they are trying to do though; they know damn well they have conquered the fitness and sporting world so it's about time they dominate the high fashion world, too.
Trend Themes
1. Athleisure Fashion - Combining athletic wear with high-fashion elements presents a disruptive innovation opportunity for brands to capture the growing demand for comfortable yet stylish clothing.
2. Sportswear Collaboration - Collaborating with high-end fashion designers allows sports brands to tap into new markets and create unique products that bridge the gap between sports and fashion.
3. Brand Diversification - Expanding into different industries, such as high fashion, enables brands to diversify their revenue streams and reach a wider consumer base.
Industry Implications
1. Sportswear - The sportswear industry can explore disruptive innovation opportunities by incorporating high-end fashion designs and materials into their product offerings.
2. Fashion - The fashion industry can benefit from collaborating with sportswear brands to create trendy athleisure collections that appeal to a wider range of consumers.
3. Retail - Retailers can capitalize on the athleisure trend by curating a selection of sportswear-inspired fashion items that cater to the growing demand for comfortable yet stylish clothing.
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