Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Adidas Originals: All Originals Video Defines Good Times

 - Aug 11, 2011
References: youtube & hypebeast
After the epic 'All In' campaign ads, Adidas is back with the Adidas Originals: All Originals Video that's a little different from the previous clips that were released.

The usual sports ad would film athletes doing what they do best in a highly stylized manner, which is what worked for the 'All In' campaign. The Adidas Originals: All Originals Video shows a different side with more of a party atmosphere, straying from the conventions of the typical commercials in this theme. While athletes like skateboarders and Dwight Howard do appear, there's also cameos by Snoop Dogg and Big Sean partying it up. It's not your typical sportswear advert, but boy does it work. Someone really needs to give the crew at the Adidas marketing department a reward of some sort because those folks really know how to throw a promo video together.