Porsche Design Sport and adidas worked together to bring even more to some of the most well-loved adidas models -- using the gear worn by spies for inspiration.
In order to do so, both teams reconsidered the sneakers and added more useful elements, making for products that are ultra-sleek in design, weatherproof and incredibly comfortable to wear. Although the former adidas models aren't lacking in comfort and functionality all that much as is, the revitalized versions make the sneakers more suitable to the winter season -- allowing consumers to trudge through snow and slush without getting their socks wet.
These versions are available in both mid and high-tops as well, meaning that consumers can choose a style that best suits their look and the levels of snow that they think they might encounter.
What's Driving This Trend
- Spy-inspired Sneakers
- Brands creating innovative products merging two different industries.
- Functional and Fashionable Footwear
- Designing weatherproof and comfortable footwear without sacrificing style.
- Customizable Footwear
- Offering customizations in terms of style and functionality to cater to individual needs.
Who This Affects Most
- Fashion Industry
- Creating fashion-forward and functional footwear for all seasons.
- Sportswear Industry
- Creating sneakers with added functionality to cater to outdoor activities.
- Technology Industry
- Creating sneakers with smart technology like self-heating and GPS tracking.
