I think Adidas America needs to take some notes from the Adidas Japan FW10 catalog. Full of ebullient Asian hipsters, the campaign makes this line of clothing hard to resist.
With a focus on patterned streetwear, the Adidas Japan FW10 collection is hip and comfortable. Although rather flashy, it nonetheless looks contemporary and easy to wear. Known for their experimental style, these Japanese girls rock the line effortlessly.
What's Driving This Trend
- Patterned Streetwear
- Disruptive innovation opportunities lie in creating bold and unique patterns for streetwear apparel.
- Asian Hipster Fashion
- There is a market opportunity for infusing Asian cultural elements into hipster fashion.
- Experimental Style
- Exploring innovative materials and designs can disrupt the fashion industry by pushing the boundaries of traditional style.
Who This Affects Most
- Fashion
- The fashion industry can benefit from incorporating patterned streetwear into their collections.
- Apparel
- The apparel industry has an opportunity to cater to the growing demand for Asian hipster fashion.
- Textile
- The textile industry can explore experimental materials to meet the demand for unique and contemporary fashion.
