The Adidas by Stella McCartney SS14 lookbook embraces nature in both a natural and fabricated way. Whether using a fake backdrop or a real one, it is clear that the brand is encouraging women to experience fitness in a more organic way. The fashion itself is not as crazy as well. Although still bright and undeniably feminine, the looks are much more pared down in order to fit the grey scenes they are shot against.
From turquoise cutout swimsuits to grey leggings and patterned sweaters, the Adidas by Stella McCartney SS14 lookbook showcases a range of the latest designs that will help women stay on track during the cooler months. In a way, it captures the feeling of freedom when the weather does warm up during springtime.
What's Driving This Trend
- Nature-inspired Sportswear
- Opportunity to incorporate sustainable and eco-friendly materials and designs into athletic wear.
- Organic Fitness
- Opportunity to promote a healthier and more nature-focused approach to fitness through outdoor and eco-friendly workouts.
- Pared-down Fashion
- Opportunity to shift away from flashy and overly designed athletic wear and create simpler, more functional pieces.
Who This Affects Most
- Sportswear
- Opportunity for sportswear brands to incorporate sustainability and eco-friendliness into their designs and materials.
- Fitness
- Opportunity for fitness professionals and companies to promote and offer more outdoor and nature-based workout options.
- Fashion
- Opportunity for fashion labels to create more functional and minimalist athletic wear designs.
