The New adicolor Project Features Work from 4 Canadian Artists
Ellen Smith — July 23, 2019 — Fashion
Four Canadian artists have come together to collaborate on a new adicolor project, which blends the individual voice of each creator with the sportswear brand's aesthetic and ethos.
The four colors include 'Yellow Sunlight' 'Red Berry,' 'Blue Bubble' and 'Orange Juice.' In the latest editorial, each of the colors gets its own time in the spotlight as creative director Vanessa Cesario models each look in a room with a matching color scheme. Each room drew inspiration from one of the aforementioned colors, and was designed by Leanne Macaspac, Meaghan Way, Moya Garrison-Msingwana and Dalbert Vilarino respectively.
In the images, the model can be seen showcasing the line's apparel, footwear, and accessories, each of which arrive in the adicolor hues.
The four colors include 'Yellow Sunlight' 'Red Berry,' 'Blue Bubble' and 'Orange Juice.' In the latest editorial, each of the colors gets its own time in the spotlight as creative director Vanessa Cesario models each look in a room with a matching color scheme. Each room drew inspiration from one of the aforementioned colors, and was designed by Leanne Macaspac, Meaghan Way, Moya Garrison-Msingwana and Dalbert Vilarino respectively.
In the images, the model can be seen showcasing the line's apparel, footwear, and accessories, each of which arrive in the adicolor hues.
Trend Themes
1. Color-focused Sportswear - Opportunity: Developing sportswear collections that focus on bold color schemes and collaborations with artists to create unique and eye-catching designs.
2. Collaborative Adicolor Projects - Opportunity: Creating collaborative projects with artists to blend their individual voices with brand aesthetics, resulting in innovative and artistic collections.
3. Room-inspired Color Schemes - Opportunity: Designing fashion editorials and collections inspired by room color schemes, providing a cohesive and visually striking experience.
Industry Implications
1. Sportswear - Opportunity: Leveraging bold color schemes and artist collaborations to create disruptive sportswear lines that stand out in the market.
2. Fashion - Opportunity: Incorporating room-inspired color schemes and artist collaborations into fashion collections, offering unique and visually appealing designs.
3. Art - Opportunity: Collaborating with sportswear brands to create adicolor projects that blend art and fashion, opening up new platforms for artists to showcase their work.
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