SCOTT Sports, the Givisiez, Switzerland-based lifestyle and sports equipment company, announced the 'Addict eRide' as its latest electric bicycle. The Addict eRide is a subtle e-bike with no apparent electric drivetrain or motor, as most of the technology is hidden discretely within the frame of the bike. This results in the Addict eRide boasting a uniquely minimalist design reminiscent of traditional bikes.
Despite the emphasis SCOTT placed on hiding the electric enhancements, the Addict eRide still boasts impressive performance specifications. The bike achieves an adjustable top-speed of up to 20 miles per hour based on the region of the rider. This means riders are able to set their bike to adhere to local speed regulations and laws. The bike has an impressive maximum range of approximately 50 miles with an additional optional range extender that adds even more.
The Addict eRide begins at an MSRP of $6,770 USD for the regular version and $11,270 USD for the Addict eRide Ultimate version.
Image Credit: SCOTT Sports
What's Driving This Trend
- Hidden Electric Enhancements
- There is an opportunity for bike manufacturers to create e-bikes with discreet electric enhancements.
- Adjustable Top-speed
- There is an opportunity for bike manufacturers to create e-bikes that can be adjusted to adhere to local speed regulations and laws.
- Maximizing Range
- There is an opportunity for bike manufacturers to create e-bikes with optional range extenders that add even more distance to the bike's maximum range.
Who This Affects Most
- Bicycle Manufacturing
- Bike manufacturers can seize the opportunity to integrate electric technology into the design of their traditional bikes.
- Electric Vehicle Components
- Companies that specialize in electric vehicle components can partner with bike manufacturers to provide the necessary technology for e-bikes.
- Recreation and Sports
- Recreation and sports retailers can market e-bikes as a new and innovative way to explore the outdoors and stay active.
