Converse Japan Unveiled the Freshly Reworked 'Addict' Collection
References: converse.co.jp & highsnobiety
Converse Japan introduced its new Addict collection of sneakers with a construction for maximum utility. The footwear capsule is comprised of both high- and low-cut iterations in preparation for spring. The pieces are reworked versions of classic Converse silhouettes, reconstructed with functional fabric materials and foundations. Converse Japan updated the signature Chuck Taylor All-Star sneakers with GORE-TEX to deliver water-resisting functions. Additionally, Vibram tooling systems are also incorporated in order to deliver high functioning grip and traction.
The Addict collection is exclusive to Japan only and is available in a range of colorways including blue, green, black, white and peach. The new range of high-performance sneakers will be launching on two separate dates -- the multi-color and white colorways dropped April 10th, and the black colorway in the low-cut version will be launching May 10th.
The Addict collection is exclusive to Japan only and is available in a range of colorways including blue, green, black, white and peach. The new range of high-performance sneakers will be launching on two separate dates -- the multi-color and white colorways dropped April 10th, and the black colorway in the low-cut version will be launching May 10th.
Trend Themes
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Water-resistant Footwear — Opportunity to create innovative water-resistant shoes using functional fabric materials and foundations.
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High-functioning Grip — Opportunity to develop sneakers with advanced grip and traction using Vibram tooling systems.
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Exclusive Limited Editions — Opportunity to create exclusive and limited edition sneaker collections for specific markets, like the Addict collection exclusive to Japan.
Industry Implications
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Footwear — Opportunity for footwear companies to incorporate water-resisting functions and advanced grip technologies in their products.
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Outdoor Gear — Opportunity for outdoor gear manufacturers to adopt functional fabric materials and develop high-performance shoes for outdoor activities.
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Fashion Retail — Opportunity for fashion retailers to create exclusive limited edition collections to cater to niche markets and increase customer demand.
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