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Nike Introduced a New Form of Adaptive Technology to Its Sports Bras

 - Jan 9, 2018
References: highsnobiety & highsnobiety
Nike brings more technicalities into the regular sports bra by creating an adaptive tech sports bra that supports an athlete's specific needs. According to data collected by A.T. Kearney, a management consulting firm, sports bra sales have increased by over 20% over recent years to approximately $3.5 billion within the U.S. in 2016. Nike pushes the boundaries with its new 'Motion Adapt Bra,' with a basic sports bra exterior and an interior of adaptive material constructed of a unique foam and polymer blend. This material allows the bra to stretch and rest to specific body contours and locks out when it detects impact.

The Design Director for Nike bras and innovation, Nicole Rendone, explains that, "If you pull the front of the bra very slowly, you will feel the adaptive fabric moving with your hands. But if you pull it very quickly and with force, the fabric will resist movement by locking out, feeling almost hard. And that quality — that it doesn’t move during high-velocity movement — is the major benefit when it comes to support."