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The Activity-Tracking Jewelry by Swarovski Brings Bling to the Gym

— April 27, 2016 — Lifestyle
Swarovski is not the first brand to infuse tech with fashionable accessories, but their blinged out activity-tracking jewelry is sure to make a statement at the gym. The new Slake Swarovski Activity Crystal Set comes with two bracelets in a variety of colors as well as their "elegant Activity Crystal." The first band is a sleek sports version you can wear during your workout, where as the other is a bejewelled wrap-around style.

At the center of the activity-tracking jewelry is the Activity Crystal which measures sleep and other activities. The exclusive Swarovski-cut, fully faceted crystal also syncs to your smartphone so you can monitor your fitness with all the relevant data.

Available in silver, black, light pink and a royal blue, the collection makes health consciousness more luxurious than ever.

Trend Themes

  1. Fashion-tech Fusion — The combination of fashion and technology creates opportunities for innovative and stylish wearable devices.
  2. Luxury Activity Trackers — Creating high-end activity trackers with premium materials and designs offers a new market for luxury fitness accessories.
  3. Data-driven Fashion — Integrating data tracking features into fashionable accessories allows users to monitor their fitness while maintaining a stylish image.

Industry Implications

  1. Fashion and Wearables — The intersection of fashion and technology provides opportunities for companies to create fashionable and functional wearable devices.
  2. Luxury Goods — Integrating technology into high-end products like jewelry and fashion accessories creates a new market for luxury goods.
  3. Health and Wellness — The incorporation of activity tracking features into fashion accessories aligns with the growing market of health-conscious consumers.
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