The North Face's Active Trail Line Features Its Futurelight Tech
Katherine Pendrill — April 30, 2020 — Fashion
References: thenorthface & hypebae
Following the recent release of its Remade range, The North Face has launched a new activewear collection called 'Active Trail.' Whether you're working out at home or braving rainy spring weather, the new collection is a great option for getting active.
Active Trail is an eye-catching new collection that's both stylish and functional. The new pieces in the line are made with the brand's Futurelight technology, which is a breathable waterproof fabric that helps to keep you comfortable and dry. The new collection is also characterized by the label’s iconic color-blocking designs in bright, eye-catching hues.
With items like Arque Futurelight anorak jacket made out of recycled polyester and the flexible Oscilate sneakers, The North Face's new activewear collection is perfect for spring workouts.
Image Credit: The North Face.
Active Trail is an eye-catching new collection that's both stylish and functional. The new pieces in the line are made with the brand's Futurelight technology, which is a breathable waterproof fabric that helps to keep you comfortable and dry. The new collection is also characterized by the label’s iconic color-blocking designs in bright, eye-catching hues.
With items like Arque Futurelight anorak jacket made out of recycled polyester and the flexible Oscilate sneakers, The North Face's new activewear collection is perfect for spring workouts.
Image Credit: The North Face.
Trend Themes
1. Breathable Waterproof Activewear - The North Face's Futurelight technology provides disruptive innovation in the activewear industry by offering breathable waterproof fabric for ultimate comfort and dryness during workouts.
2. Stylish Functional Activewear - The Active Trail collection showcases disruptive innovation opportunities by combining style and functionality, catering to consumers looking for both aesthetically pleasing and practical activewear.
3. Color-blocking Designs - The North Face's use of iconic color-blocking designs in the Active Trail collection presents disruptive innovation in the fashion industry, offering eye-catching and trendy activewear options.
Industry Implications
1. Outdoor Apparel - The Active Trail collection's Futurelight technology provides disruptive innovation opportunities for outdoor apparel manufacturers to create breathable and waterproof activewear for various outdoor activities.
2. Sustainable Fashion - The use of recycled polyester in The North Face's Arque Futurelight anorak jacket presents disruptive innovation opportunities in the sustainable fashion industry, combining eco-friendly materials with functional activewear.
3. Sports Footwear - The flexible and versatile Oscilate sneakers in The North Face's Active Trail collection offer disruptive innovation opportunities in the sports footwear industry, providing comfortable and performance-enhancing options for athletes.
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