Active Fitness is an app exclusive to Nokia Windows Phones that lets users set goals, train and track their progress. But the real motivator is the app’s community of over 30,000 active users, which serve as a way to challenge yourself to meet your goals and share your triumphs when you do.
Physical activity comes in many forms and one of the great things about the Active Fitness app is that it can be used for a variety of sports, from running to cycling, skateboarding and even water sports like rafting.
The app works online, offline and automatically tracks a user’s progress. During activities like a run, the application provides helpful features like speech and voice support. With tons of great features and an easy-to-use interface, the Active Fitness app leaves no excuse to be lazy in 2014.
What's Driving This Trend
- Fitness App Community
- The app's community of over 30,000 active users creates opportunities for networking and friendly competition.
- Multi-sport Tracking
- The ability to track various sports activities, including running, cycling, skateboarding, and water sports, provides opportunities for expanding into new markets.
- Offline Progress Tracking
- The app's ability to track progress offline opens up possibilities for users in areas with limited internet access.
Who This Affects Most
- Fitness
- The Active Fitness app caters to fitness enthusiasts, creating opportunities for partnerships with gyms, trainers, and other fitness-related businesses.
- Sports Equipment
- The multi-sport tracking capabilities of the app present opportunities for collaboration with sports equipment manufacturers, such as creating specialized gear for different activities.
- Mobile Technology
- The app's offline tracking feature highlights opportunities for innovation in mobile technology, such as developing more efficient and accurate tracking algorithms for fitness apps.
