Pretty Pastel Spring Lookbooks

The Accessorize Spring 2014 Campaign is Flirty and Fun

Looking adorably cute and comfy at either the beach or in the city, Danish model Nina Agdal stars as the muse of the new Accessorize Spring 2014 Campaign.

Beach-ready Agdal looks flirty and pretty in the pastel-dominated collection which has everything from snazzy bikinis to billowy beach cover-ups to beaded chic handbags to Greek goddess like sandals and flip-flops.

The blonde beauty leaves her sensual and sultry Sports Illustrated poses at home for the Accessorize Spring 2014 Campaign. Showing us her sweet side, Agdal looks dreamy and wholesome in the spring-summer 2014 campaign for British label.

Photographed by Ben Weller, the campaign makes you wish for the winter to end so you can don the pretty pastel spring pieces and enjoy your day laying on the beach or chilling in the warm city.

Pastel-dominated Collections
There is an opportunity for brands to create pastel-dominated collections for spring that are both flirty and pretty.
Flirty and Fun Lookbooks
Brands can create flirty and fun lookbooks featuring models in beach-ready outfits, enticing customers to try out their spring collections.
Wholesome Spring Campaigns
There is an opportunity for brands to showcase their sweet side and promote wholesome spring campaigns that appeal to a wide audience.

Sectors Adopting This

Fashion
The fashion industry can leverage the trend of pastel-dominated collections to create spring lines that are both stylish and appealing.
Accessories
The accessories industry can capitalize on the flirty and fun lookbooks trend to showcase their beach-worthy products.
Photography
The photography industry can benefit from the opportunity to work on wholesome spring campaigns and create visually appealing content.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 78%
Freshness 8%