Artisanal Spring Accessories Campaigns

Wales Bonner Unveils its Artisanal Craft in a SS23 Look

Grace Wales Bonner's eponymous brand Wales Bonner unveils its new accessories collection designed for the Spring/Summer 2023 season. The campaign was shot by Chris Rhodes and it highlights the artisanal nature of the accessories, shining a spotlight on the details of the shoes and accessories.

It rests against the backdrop featuring materials such as faux fur, a zebra print chair, oyster shells, pebbled leather, and tinted horsehair. Every single piece is entirely unique using materials such as eggshell disc beads, freshwater pearls, recycled glass beads, custom-casted silver, and more. These are optimized to create textured necklaces and dainty bracelets. In terms of footwear, the brand worked with Himco to create loafers that are inspired by the classic babouche slipper.

Image Credit: Chris Rhodes, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/grace-wales-bonner-spring-summer-2023-accessories-collection-lookbook-himco'>hypebeast</a>, <a rel='nofollow' href='https://walesbonner.net/'>walesbonner.net</a>

Artisanal Accessories
The artisanal nature and unique materials used in the Wales Bonner accessories collection suggest an opportunity for brands to market their handmade, one-of-a-kind pieces.
Textured Jewelry
The use of eggshell disc beads, freshwater pearls, and other unique materials to create textured jewelry presents an opportunity for brands to innovate in their jewelry-making processes.
Babouche-inspired Footwear
Wales Bonner's loafers inspired by the classic babouche slipper are an innovative twist on a traditional style and suggest an opportunity for footwear brands to create new interpretations of classic designs.

Where This Applies

Fashion
Fashion brands can reference the artisanal designs and unique materials used in the Wales Bonner accessories collection to create their own one-of-a-kind pieces.
Jewelry
The use of textured materials in the Wales Bonner jewelry collection presents an opportunity for jewelry brands to experiment with unique textures and materials in their own designs.
Footwear
Wales Bonner's babouche-inspired loafers present an opportunity for footwear brands to create new interpretations of classic styles and experiment with unique details and materials.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 18%
Freshness 17%