ASICS launches the brand new Academic Scholar Pack of sneakers that capture the energy of going back to school. This is a two-part capsule and it shines the spotlight on the GT-II silhouette and the signature GEL-LYTE III sneaker. The first of the pack was launched back in 2019 and celebrated the GEL-Kayano 5 OG, GEL-Kayano 26, and GEL-Nimbus 21 as a nod to the favorites from the 90s.
This time around, there are two offerings, and each pair is made using premium leather materials with pigskin suede throughout the upper. Small perforated are added to the underlays to add a touch of breathability to the premium shoes. The color palette features hues of purple, yellow, and green for an ivy league visual.
Image Credit: ASICS
Key Themes Behind This Trend
- Collegiate-themed Sneakers
- Opportunity to create more collegiate-themed fashion and footwear for the back-to-school season.
- Premium Leather Materials
- Innovation opportunity to develop new materials or improve existing ones for premium footwear.
- 90s-inspired Sneaker Revival
- Market demand for 90s-inspired footwear through modern design and manufacturing techniques.
Where This Applies
- Fashion
- Opportunity for fashion companies to expand their offerings with collegiate-themed clothing and accessories.
- Footwear
- Innovation opportunity for footwear companies to experiment with premium materials and 90s-inspired designs.
- Athletic Apparel
- Athletic apparel companies can create collegiate and sport-themed clothes for the back-to-school season.
