Manta Ray Water Toys

The Abyss Board Takes Water Sports Underwater

The Abyss Board is a new water toy designed to give you the "feeling of flight" while underwater. The Abyss Board is shaped like a Manta Ray and is meant to be towed while underwater.

Most water sports require participants to be above water, which is what makes the Abyss Board so awesome. Ideally the board is towed behind a boat at around 10 mph, although that speed would probably be pushed higher as 10 mph is dreadfully slow to anyone above water. The board is steered using the two wrist handles. The Abyss Board has been designed with safety in mind. The rider can surface by pulling up on the board and runs no risk of falling and getting hurt. The board can be seen in action in the video below and can be bought for $395.

Underwater Sports
Creating water sports activities that take place below the surface of the water instead of above water could be a disruptive innovation opportunity.
Safety-focused Water Toys
Designing water toys with safety as a central focus could be a disruptive innovation opportunity.
Animal-inspired Water Equipment
Using animal shapes and traits to create new water sport equipment could be a disruptive innovation opportunity.

Industries Being Reshaped

Recreation
The recreational industry could benefit from developing new underwater sports activities and water toys that prioritize safety.
Tourism
The tourism industry could offer unique underwater experiences by developing and promoting underwater sports activities and water toys.
Manufacturing
The manufacturing industry could produce innovative and safe water toys using new materials and designs inspired by animals.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 28%
Freshness 8%