Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Sexist Charity Photos?

Ryanair Bikini Calendar

— November 15, 2008 — Fashion
Normally, toned, tanned, and gorgeous women posing in swimsuits for calendars isn’t a big deal; however, apparently it is when the calendar is meant to raise funds for the homeless, which is why Ryanair’s Bikini Cabin Crew Charity Calendar is accused of being sexist. 

According to a report by the Daily Mail, “The Institute for Women in Spain is considering legal action and intends to complain to Irish and EU authorities that the publication is sexist as it only features female models.

In a statement, it said: ‘It is significant that only women are used, in a sector in which there is a considerable percentage of men.’”

Although I admire organizations who speak up for the rights of women, I think the Institute for Women in Spain is blowing this entirely out of proportion.  Ryanair’s Swimsuit Calendar will sell, as a Ryanair spokesmen predicts, ‘like hotcakes’ and the profits will go to a great cause. The creators of this calendar, in my opinion, were brilliant and knew exactly what was need to generate sales. If Ryanair’s charity calendar featured men wearing suits and women in bikinis, claims by the Institute for Women in Spain just may hold water. 

I haven’t done a statistical check regarding the sales made from regular calendars featuring hot men vs. hot women, or the magazines Playboy vs. Playgirl; but I have an inkling that sales of anything featuring sexy women, be it calendars or magazines, outnumber those of sexy men by millions, just as here at Trend Hunter, our articles featuring gorgeous women clearly grab more attention then the ones on males, no matter how hunky they are.
6
Score
Popularity
Activity
Freshness