Rekt Brands' Abstract Apple Offers Rewards for the Ethereum L2 Chain Abstract
Laura McQuarrie — May 9, 2025 — Lifestyle
References: rektdrinks & blockworks.co
Rekt Brands, the parent company of the Rektguy NFT project and Rekt Drinks, launched a limited-edition Abstract Apple sparkling water flavor—and a 24-can case supplies the buyer with Abstract XP and 25,000 DRANK points (Rekt’s rewards points), plus an Abstract NFT. Free from alcohol and caffeine, this sparkling water shares refreshment with a hint of crisp apple and raspberry, although what draws drinkers in goes far beyond flavor alone.
On launch day, Abstract Apple sold out, with over 220,000 cans of sparkling water purchased. Already, Rekt is planning to drop more flavors and bring back old favorites. Although this sparkling beverage specifically speaks to the crypto community online, Rekt is diligently working on broader distribution and establishing an in-store presence.
On launch day, Abstract Apple sold out, with over 220,000 cans of sparkling water purchased. Already, Rekt is planning to drop more flavors and bring back old favorites. Although this sparkling beverage specifically speaks to the crypto community online, Rekt is diligently working on broader distribution and establishing an in-store presence.
Trend Themes
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Nft-backed Consumables — The integration of NFTs with physical consumables is creating a unique digital economy where tangible goods come with exclusive digital assets.
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Industry Implications
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Blockchain and Cryptocurrency — The blockchain and cryptocurrency industry is harnessing the appeal of digital assets, turning them into innovative brand loyalty programs tied to physical products.
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Beverage Industry — In the beverage industry, companies are experimenting with disruptive marketing tactics by merging product launches with blockchain technology.
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Digital Collectibles — The digital collectibles industry is finding new applications by integrating non-fungible tokens with everyday consumer goods to drive augmented brand experiences.
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