ABSOLUT is proud to announce a game-changing new brand campaign, aiming to connect with the creative spirit in all of us and to inspire artistic transformation around the world. Under the new brand ethos TRANSFORM TODAY, ABSOLUT is collaborating with four cutting-edge artists who ignore fate and break boundaries, transforming themselves and their creative disciplines in the process.
TRANSFORM TODAY is a call to arms— a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future.
Watch the video above to meet the latest inspiring creators the brand has partnered up with - Aaron Koblin, Rafael Grampá, Woodkid, and Yiqing Yin. Check out the ABSOLUT YouTube page and ABSOLUT.com for more.