If smoking isn't cool anymore, than smoking jackets are no fun. Luckily, legalization of Absinthe (in many countries) means that marketers can still leverage the dangerously appealing brand of Absinthe. As Uncrate puts it, "If you're going to name your blazer after something like Absinthe, then you better make it cool. And Trovata sure did." The Travolta Absinthe Blazer runs for $310 and Standard Style.
Implications - The legalization of drugs like marijuana and various alcoholic drinks such as absinthe continue to be at the forefront of many consumers' curious minds. Companies that are looking to catch on to these trending topics should create products that accept the legalization of products that may be controversial.
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