The streetwear label BAPE is now highly recognized for producing goods beyond just apparel, and its latest offering is a line of home decor boasting its iconic ABC CAMO print. The brand reaches beyond garments consistently, and this time, BAPE is offering a set of drinking glasses and a long cylindrical pillow. Each home accessory is crafted in three different colors of the same ABC CAMO pattern -- both in either the option of green, blue or pink.
Across the pillow's length, there are branded details that read: "A BATHING APE" printed in white. Both the ABC CAMO Cushion and the ABC CAMO Glasses are now available for purchase at BAPE retail locations and online.
Key Themes Behind This Trend
- Streetwear-inspired Home Decor
- As more fashion brands expand into home decor, there are opportunities to create streetwear-inspired designs that appeal to a younger demographic.
- Iconic Print Home Accessories
- Repurposing iconic prints can be a way for brands to expand their product offerings and give customers new ways to engage with their favorite designs.
- Branded Home Goods
- Companies can create more recognition for their brand by producing branded home goods in addition to clothing, which customers can use to show their loyalty to the brand.
Where This Applies
- Fashion Retail
- Fashion retailers can expand their product offerings by creating home decor lines using familiar prints and branding to appeal to customers who are loyal to their brand.
- Decorative Home Accessories
- Companies that make decorative home accessories can partner with fashion brands to create unique, on-trend products that appeal to a wider range of consumers.
- Online Retail
- Online retailers can offer a wider range of products, such as these camo-accented home accessories, to customers who may not live near a brick-and-mortar store that carries the brand.
