When I saw this chair, I didn't think of abdominal muscles right away, but maybe that's because I have no abs. I did think of 'Ruby on Rails' which is some kind of geeky programming something-or-other.
At any rate, this chair looks best when empty, and how much fun is that? Even though the Pouyan Mokhtarani chair is modeled after human anatomy, it is designed to give the rocker a sense of power.
Implications - Many male consumers are drawn to products that are reflective of masculine and alpha-male qualities. Businesses that devote their efforts to creating products to complement this type of man will likely see large returns.