Craghoppers' A New Reflection Celebrates Climbing Heritage
British outdoor label Craghoppers introduces its latest offerings designed for the Spring/Summer 2021 season entitled 'A New Reflection.' The capsule honors climbing heritage and hiking culture. The lookbook displays the functional looks of the label while also showing off the technical and sustainable designs as most of the items are made using recycled materials, 70% of the capsule to be specific.
A standout piece in the capsule is without a double the brand's work alongside GORE-TEX, which can be seen on items such as the Talo Jacket. It is a six-pocket mountain jacket that has a map and phone storage integrated into it. The label's own anti-insect Nosilife material is used to create the technical gilets and pants.
Image Credit: Craghoppers
A standout piece in the capsule is without a double the brand's work alongside GORE-TEX, which can be seen on items such as the Talo Jacket. It is a six-pocket mountain jacket that has a map and phone storage integrated into it. The label's own anti-insect Nosilife material is used to create the technical gilets and pants.
Image Credit: Craghoppers
Trend Themes
1. Sustainable Outdoor Apparel - Craghoppers' 'A New Reflection' capsule collection showcases the use of recycled materials, highlighting the trend towards sustainable outdoor apparel.
2. Technical Hiking Gear - Collaborations with brands such as GORE-TEX demonstrate a trend towards technical and functional hiking gear, as seen in Craghoppers' Talo jacket.
3. Heritage Fashion - Craghoppers' 'A New Reflection' capsule collection celebrates hiking heritage and culture, demonstrating a trend towards heritage-inspired fashion in outdoor apparel.
Industry Implications
1. Outdoor Apparel Industry - The outdoor apparel industry has opportunities for disruptive innovation in the production and marketing of sustainable and technical hiking gear, as seen in Craghoppers' capsule collection.
2. Textile Industry - The textile industry has potential for disruptive innovation in the development of recycled materials for outdoor apparel, as seen in Craghoppers' use of recycled materials in their 'A New Reflection' collection.
3. Fashion Industry - The fashion industry has opportunities for disruptive innovation in the creation of heritage-inspired fashion, as seen in Craghoppers' 'A New Reflection' capsule collection celebrating hiking heritage and culture.
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