Montreal, Canada, native Rick Genest is featured in a video called A Day with Zombie Boy.
You may recognize Genest from Lady Gaga's Born This Way music video, or from several other fashion and editorial campaigns he has recently landed, including the cover of Inked Magazine, where he was also filmed for this behind the scenes look at his life after achieving worldwide recognition.
In A Day with Zombie Boy, the artist and model talks about his tattoos. He explains that they are, "a way to express yourself; it's just like music or painting, or any other art form."
The video also features a behind the scenes look at the photo shoot Rick Genest did for Inked Magazine. Make sure to check out this video, as Zombie Boy's rise to fame shows no signs of slowing down.