Graphic Designer Rob Jervis turned his resume into a box of chocolates because he kept getting rejected by jobs he applied for. He revamped his CV by learning how to make decadent chocolates such as Oreo truffles, peanut butter cups and amaretto ganaches.
He then gave out his chocolate box resume to design and advertising companies in London and Cambridge. Jervis said the majority of companies he applied for got back to him asking for an interview.
His chocolate box stunt was successful at getting him employed. Clearly he is a talented artist if he turned a boring CV into something so deliciously beautiful. It just goes to prove that sometimes it doesn't matter how many awesome things you have on your resume, it's how you present yourself that will set you apart from all the other qualified applicants when it comes to job hunting these days.
What Makes This Trend Stand Out
- Creative Resume Formats
- Exploring alternative and innovative ways to present resumes can help job seekers stand out in a competitive job market.
- Personal Branding
- Crafting a unique and memorable personal brand can help professionals make a lasting impression on potential employers.
- Experiential Marketing
- Using interactive and memorable experiences, like Jervis's chocolate box resume, can captivate attention and leave a lasting impact on target audiences.
Sectors Adopting This
- Graphic Design
- In the graphic design industry, professionals can utilize creative resume formats and personal branding strategies to differentiate themselves from competitors.
- Advertising
- In the advertising industry, incorporating experiential marketing techniques, such as interactive and unique resumes, can help agencies and professionals attract attention and stand out in a crowded marketplace.
- Human Resources
- In the human resources industry, understanding and leveraging creative resume formats and personal branding can enhance recruitment efforts and attract top talent.
