Muted Japanese Menswear Collections

The Tone Spring/Summer 2018 Collection is Muted and Subtle

The Tone Spring/Summer 2018 collection offers timeless pieces that are subtle, muted and easily transitioned into the spring season. The Japanese brand highlights classic summer time aesthetics with transitional pieces to assist in moving towards the warmer season. The understated collection embodies classic loose-fitting silhouettes and mostly neutral tones, decorated with minimal detail and patterns.

The Tone Spring/Summer 2018 collection features garments that range from knit sweaters, collared shirts, t-shirts, shorts, and long pants. Some details that the line features are stripped patterns and blocked colors. The interesting bold, yet subtle color palette of the collection includes neutral tones, dark purples, dark turquoises, reds, and a range of greens. The Tone Spring/Summer 2018 transition series is available on the brand's website

Muted Menswear Style
Opportunity for apparel brands to offer quiet, timeless pieces with minimal detail and patterns.
Season Transition Pieces
Opportunity for fashion brands to offer transitional pieces suitable for multiple seasons.
Neutral Color Palette
Opportunity for apparel brands to experiment with neutral tones combined with bold and subtle colors.

Industries Being Reshaped

Fashion/apparel Industry
Offer quiet, timeless pieces with minimal detail and patterns while expanding into season transition pieces and experimenting with neutral tones combined with bold and subtle colors.
Retail Industry
Brands can offer the Tone collection line that embodies classic loose-fitting silhouettes and mostly neutral tones, decorated with minimal detail and patterns while providing transitional pieces suitable for multiple seasons.
Online Retail Industry
Online brands can offer The Tone collection that features garments that range from knit sweaters, collared shirts, t-shirts, shorts, and long pants and is decorated with minimal detail and mostly neutral tones combined with bold and subtle colors.
SCORE
0.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 1%
Activity 1%
Freshness 8%