Moth closed an £11 million funding round led by Puma Growth Partners, with backing from Beringea, Guinness Ventures and Rianta Capital, to expand its ready-to-drink cocktail business across the UK and US. The London-based brand reported £20.9 million in 2025 turnover and is currently stocked in more than 40,000 UK locations.
The funding will support deeper UK off-trade distribution, particularly across convenience retail, which accounts for 54% of Moth’s sales by value, alongside continued expansion in the US. The investment follows a period of strong growth across grocery and convenience channels and builds on existing investor support for the brand’s international ambitions.
For consumers, the raise should translate into wider availability of Moth’s canned cocktails across everyday retail environments. The deal reflects growing investor confidence in spirits-based RTDs as the category continues expanding through grocery, convenience and international markets.
Image Credit: Puma Growth Partners
Key Themes Behind This Trend
- Premium RTD Expansion
- Spirits-based canned cocktails are moving from niche shelves into mainstream retail, creating space for elevated formulations, stronger branding and scalable premium convenience formats.
- Convenience-led Alcohol Retail
- The rise of everyday-store alcohol purchasing highlights potential for compact, impulse-friendly beverage formats tailored to high-frequency convenience shopping occasions.
- Cross-border Cocktail Brands
- Investor-backed RTD companies are using domestic retail traction as a launchpad for international growth, signaling demand for portable cocktail brands that can translate across markets.
Where This Applies
- Alcoholic Beverages
- Ready-to-drink cocktail growth is reshaping spirits consumption by blending bar-style quality with packaged accessibility across grocery and convenience channels.
- Convenience Retail
- Convenience stores are becoming influential alcohol discovery points, with chilled single-serve cocktails offering higher-value alternatives to traditional beer and wine purchases.
- Venture Capital
- Funding interest in scalable beverage brands reflects a broader appetite for consumer packaged goods companies with proven retail velocity and international expansion potential.
