These Manner Market silk scarves boast photo-printed imagery that is graphic and visually vivid. The label's founder Audria Brumberg creates accessories that are less formal than the traditional silk scarf and aims to make these iconic neck adornments less pretentious for the younger consumer.
Young fashionistas are often associated with circle scarves and handkerchiefs rather than silk scarves because of their more mature associations. When one thinks of the traditional silk scarf, brands like Hermes and Emilio Pucci come to mind, leaving little room for budget-friendly versions of the iconic accessory.
These Manner Market silk scarves modernize the concept of the classic accessory. The pieces are fun, vibrant and youthful, making them perfect for the young consumer with an appreciation for statement styles.
Key Themes Behind This Trend
- Photo-printed Accessories
- Opportunity for disruption in the fashion industry by introducing more photo-printed accessory options.
- Youthful Scarf Designs
- Opportunity for change in the scarf industry by creating more designs that appeal to younger consumers.
- Revamping Iconic Accessories
- Opportunity for innovation in revamping iconic accessories to appeal to younger consumers with less formal designs.
Where This Applies
- Fashion
- Fashion industry can benefit from introducing new and more affordable accessory options that appeal to younger consumers.
- Printing
- Printing industry can benefit from collaborating with fashion designers to create unique and photo-printed accessory designs.
- Retail
- Retail industry can benefit from stocking affordable and trendy accessories aimed at younger consumers in their stores.
