The food and beverage industry is always changing, and Ady Floyd is helping brands stay ahead of the curve. As the VP of Client & Brand Success at Trend Hunter, she works with over 40 brands every day to spot emerging trends and craft strategies that drive innovation. Ady’s expertise covers everything from consumer behavior to product development, with successful partnerships including Beam Suntory and top CPG brands.
In addition to analyzing trends, Ady is a key strategist, helping brands think outside the box when it comes to food and beverage innovation. She leads custom workshops focused on everything from flavor trends to sustainability, tackling the most pressing industry challenges. She’s also behind two of Trend Hunter’s most popular keynotes: The Future of Food & Beverage and Rewriting the Rules of Innovation.
Ady regularly speaks at major events like CHFA, the Category Management Association, and Future Festival, always sharing insights to help brands thrive in the ever-evolving food and beverage landscape. If you missed out on Future Festival Miami, don’t worry—you still have the chance to secure your tickets for Future Festival New York!
Image Credit: Trend Hunter
What Makes This Trend Stand Out
- Adaptable Omnichannel Strategies
- Businesses are increasingly leveraging adaptable omnichannel strategies to seamlessly integrate customer experiences across both digital and physical platforms.
- Personalized Retail Experiences
- Advancements in data analytics are enabling retailers to offer highly personalized shopping experiences that can significantly enhance customer engagement and satisfaction.
- Entertainment-driven Retail
- Retailers are transforming stores into entertainment hubs, merging shopping with engaging experiences that captivate and retain consumer interest.
Sectors Adopting This
- Retail
- The retail industry is being reshaped by innovative strategies that prioritize customer-centric approaches and technology-driven solutions.
- Technology
- As digital transformation continues to accelerate, the technology industry is playing a pivotal role in redefining the customer journey through innovative omnichannel solutions.
- Media and Entertainment
- The merging of retail with media and entertainment is fostering new avenues for brands to engage audiences through immersive storytelling and interactive experiences.
